Principles of Marketing
Adaptive Learning Platform
Listen, speak, learn — accessible by default
Every lesson can be read aloud in 6 AI voices. Answer questions by speaking. Built for students who learn by listening, by speaking, or who use assistive technology.
About This Course
Master the fundamentals of marketing, from consumer behavior and market segmentation to pricing strategies, integrated communications, and sustainable marketing. This course uses AI-powered adaptive learning to help you apply marketing concepts to real-world scenarios.
Course Outline
19 modules · 109 lessonsWhat You'll Learn
Course Features
Listen & Speak
Listen to lessons in 6 AI voices and answer questions out loud. Designed accessible by default.
AI-Powered Adaptive Learning
When you struggle on a quiz, an AI tutor re-teaches the section in a different way — personalized to your gaps.
Completion Certificate
Earn a verifiable certificate of completion when you finish all chapters and the capstone.
Built on an Open Textbook
Curriculum built from an openly-licensed (CC BY) OpenStax textbook. Free for the world to learn from.